Boudicca was founded in 1997 by husband and wife team Brian Kirkby and Zowie Broach. The fashion label based its namesake on the formidable queen of ancient Britain who over 2,000 years ago led a revolt against the Roman army.
Over the years, Broach and Kirby have always showed collections that display an acute gothic sensibility paired with impeccable tailoring that has made them one to watch in fashion circles on both sides of the pond.
Theirs is one of the few fashion labels that believes in something beyond the parade of lovely clothes up and down the catwalk. Boudicca’s shows are always intense, dark and cerebral, but it is the bold sophistication of their non-conformist pieces that sets them apart (someone would even dare to say above) any other London designers.
The designers made headlines in 2003 when they became the first label post-Alexander McQueen to receive sponsorship from American Express. Despite the corporate cash backing, Boudicca has remained true to their fundamental vision – one that is decidedly non-commercial. Boudicca’s strict tailoring, feminine silhouettes and exquisite workmanship has garnered international critical acclaim season after season and allowed them to establish a loyal client base worldwide.
