Sean John is hip hop mogul’s Sean “Diddy” Combs moniker for his fashion empire. In 1998, Combs launched the Sean John clothing line for men. This was one of the first music-celebrity fashion ventures and in just a few short years has also become one of the most successful. The urban line is complete with the expected hoodies, hats and T-shirts, but also includes pricey designer apparel like suits, outerwear and lots and lots of fur. There is also a specialty denim line called Blue, and a women’s wear line, Sean by Sean John, which debuted in 2003.
In 2006, he launched his first fragrance, Unforgiven, for women. His men’s line features fitted suits, tailored pants with shrunken turtlenecks, broadtail topcoats and alligator jeans while his women’s collections are known for cropped bombers, lingerie-inspired tops and luxurious fur. What’s cool about this label is that Combs has managed to maintain his street creed while earning the fashionista stamp of approval.
In 2004, Combs took home the CFDA Menswear Designer of the Year award, beating out both Ralph Lauren and Michael Kors.