Alexandre Herchcovitch is Brazil’s most important and internationally-recognized designer. He is celebrated for his markedly unique approach to fashion and his references that are often inspired by Brazilian history and religious folklore.
Herchcovitch was born on July 21, 1971 in São Paulo, Brazil of Romanian and Polish decent. His introduction to fashion came through his mother when, at the age of 10 and at his request, she gave him some basic lessons in sewing and modeling.
Herchcovitch attended and later graduated from São Paulo’s premiere art school, Santa Marcelina College. He presented his first ready-to-wear collection in 1993 at São Paulo’s Fashion Week and for the first time outside of Brazil in February 1999 at London Fashion Week. As a teenager, Herchcovitch spent a lot of time at the “alternative” nightclubs while simultaneously studying at a rigid orthodox Jewish school, a clash that has had a strong influence over his work ever since.
Early in his career, the avant-garde designer created fashions for prostitutes and transvestites and has, over the course of his career experimented with latex, created lines of jeans, thongs, jewelry as well as sportswear. His designs are known for their bold patterns and his use of skulls and bones.