Rosa Chá is a super sexy Brazilian swimwear label designed by Amir Slama that you can find at 830 Lincoln Road in Miami Beach. It is the only chic bathing suit label that has earned high fashion status. Known for its bright colors, flashy patterns, and dramatic cut-out designs embody the exotic and playful spirit of the designers’ native Brazil. The women’s suits range from sleek one pieces to a wide range of bikinis that you can mix and match to best fit your body type your (think boy-cut bottoms to teeny tiny string bikinis).
The line also includes coordinating beach accessories such as saris, sarongs and beach towels for those leisurely afternoons at the Delano hotel pool in South Beach. The men’s suits includes everything from the versatile more American trunks to boy shorts and skimpier European cuts. Rosa Chá has collaborated with other brands like Speedo as well as Club Med to create exclusive hard-to-find suits, but the real draw is the main line.
Slama’s yearly showing in New York for the Spring fashion week has become one of the highlights of the season and in recent years his invites have drawn almost as much attention as his collection. Well aware of how skimpy his suits are, in 2003, Slama sent out do-it-yourself waxing kits with his show invites.